Customer relationship management – A new way to manage customers data

Customer relationship management is a way to manage customer’s data that is analysed throughout the lifecycle or interaction with the customer during business process.  This is used to improve business relationships with the aim to help in sales and growth of the business. There are softwares called CRM software available to manage  better Customer relationship. Some the website like Gleezo provides a free CRM software this is one of the best softwares among others which are available in the market.

These softwares are used on different platforms and across different channels. It contains the communication details between the company and clients, which may include all the information of the company like company’s website, telephone numbers, Emails and social media channels. CRM software actually manages all the information of  customers into a single database so businessman can easily use it. The main functions of CRM include recordings of the customer interaction, their Emails, Chats. It manages workflow and helps in maintaining all the tasks which help managers to track the performance of the particular client who is logged into the system.

Free CRM Software

There are some of the features of CRM software :-

Automatic marketing- This tool helps in marketing like a real human being. It makes real efforts to convert a sale into a deal. For example, as a sale is about to commence the system will automatically start sending sale materials to the customer.

Preventing duplicate sales-These marketing tools help in preventing duplicate sales as it keeps the records of all  customers and their details. So once you have a deal with a customer it prevents, the repetitive calling to the person.